Gongshow Gear and NAHL renew partnership
September 11, 2014
The North American Hockey League (NAHL) has announced that they have renewed their partnership with Gongshow Gear Inc. (Gongshow) to continue on as the Official Lifestyle Hockey Apparel of the NAHL for the 2014-15 season. As part of the agreement, Gongshow will continue as the sponsor of the NAHL TV platform on the NAHL website at www.nahl.com. This will be the fourth straight season that Gongshow and the NAHL will have been partners.
Gongshow will also be the exclusive sponsor of the popular Flow of the Month promotion exclusively on the NAHL and Gongshow Twitter sites @NAHLHockey and @GONGSHOWGEAR. Fans and players alike are encouraged to submit photos of their best ‘hockey hair’ or ‘flow’ via Twitter and at the each of every month during the regular season, one fan and one player winner will be recognized on NAHL.com. During the month of November, Gongshow and the NAHL will team up for their ‘Movember’ campaign, as NAHL coaches, staff and players will support Men’s health and cancer awareness by growing beards and mustaches. Gongshow will be providing the prize pack to the team that raises the most funds.
“Gongshow is now a global name in the hockey industry and we have been proud to help grow that brand for the last four years. There has been some great feedback from our players about Gongshow’s service and product,” said NAHL commissioner Mark Frankenfeld. “We are excited we are entering our fourth season as partners and we look forward to having discussions on how to grow, expand and enhance the relationship for future seasons.”
“Each season our partnership with the NAHL grows stronger and we hope that trend continues during the 2014-15 season,” said Tyler Orr, Operations Manager at Gongshow Gear Inc. “We have had great success on social media with the Flow of the Month promotion and we continue the share the mission of making an impact on players, who have a big influence on the game of hockey and that way we evolve to set the trend in clothing apparel.”
With a target demographic of 13-25, Gongshow has leveraged social media platform likes Twitter, Facebook, Instagram and YouTube to reach a wider audience and ultimately, grow the brand. That includes all players in leagues like the NAHL, as well as, the NA3HL and NAPHL. “As social media has grown, it deserves a big part of our marketing efforts, and as a result, we spend a large amount of time on it,” Orr said. “A big part of what we do and part of the reason we want to sell our clothes is to help grow the game of hockey and getting more people into hockey through the lifestyle. A big part of our goal at Gongshow is to grow the game worldwide.”
Headquartered in Ottawa, Ontario, Canada - Gongshow is recognized as the hockey good industry's premier manufacturer of innovative, high quality, fashionable and trend setting clothing apparel for hockey athletes of all ages and abilities. Since introducing the first Lifestyle Hockey Apparel hat to hockey players in 2002, and pioneering a new retail category within hockey stores, Gongshow has constantly pushed the envelope in the evolution of hockey lifestyle and continues to influence the game in a positive manner around the world. The brand is worn by hundreds of NHL Players off the ice, which has helped further fuel its growth as the apparel of choice for hockey players of all ages and skill levels.
Gongshow was founded in 2002 by three teammates in the Central Junior "A" Hockey League after identifying the need for a hockey apparel brand that would accurately represent the exciting and exclusive lifestyle that hockey players live. Gongshow was the first Lifestyle Hockey Apparel brand in the world to hit the market in 2002, and this game changing company has since grown into the largest hockey lifestyle clothing brand in the world - selling in over 500 retail locations, in 15 countries internationally, and has hailed comparisons to such pioneering lifestyle brands as Billabong (Surfing Lifestyle), and Burton (Snowboarding Lifestyle). Gongshow is dedicated to a core set of philosophies and strengths: design superiority, highest level of material quality and workmanship, edgy and trend setting hockey expression, a focus on consumer to brand connection, and strong partnerships with retailers and suppliers. Visit Gongshow online at www.gongshowhockey.com