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NAHL extends partnership with DASH Auction

January 29, 2021

The North American Hockey League (NAHL) has announced it has extended its partnership with DASH, an E-commerce & Fan Engagement Platform, as a preferred provider for the NAHL, North American Prospects Hockey League (NAPHL) and North American 3 Hockey League (NA3HL).

DASH is the only 'active' digital engagement e-commerce platform built specifically for sports teams and their fans. Teams in the NAHL had tremendous success this past season using DASH, as did the NAHL as a league.

In all, 11 teams in the NAHL used DASH this past season for a variety of online auctions, raffles, instant purchase sales, and giveaways that have become synonymous with teams in the NAHL. DASH also partnered with the NAHL to do an online auction of all of the jerseys from the 2020 NAHL Top Prospects Tournament.

DASH platform is designed to enhance a fan's experience before, during & after a game and allows fans to get the most authentic memorabilia and team experiences. The list of ideas teams have to choose from is endless.

“The NAHL and NA3HL have been a partner of DASH since day one. We have extended and grown our partnership together each and every season and this year will be no exception in one of the most challenging environments anyone in sports has faced. Thank you to Alex Kyrias, Commissioner Mark Frankenfeld, and the Board of Governors for your continued partnership as we look forward to continuing exceptional revenue generating activations for both the NAHL and NA3HL Front Offices,” said Jonathan Hufnagel, Founder of DASH. “Our team at DASH could not be more proud, and excited for the opportunity to showcase the elite level of talent in the NAHL and provide hockey Fans with the best memorabilia possible.”

“There have been numerous success stories of how our teams have utilized DASH as a creative, innovative, and efficient way to have success with their online auctions. We were excited to experience that firsthand with the Top Prospects jersey auction this past year. We look forward to building upon that success with this year’s Top Prospects Tournament,” said Alex Kyrias, Director of Communications, Marketing and Sales for the NAHL.

DASH was founded in 2015 by Jonathan Hufnagel in Plano, Texas. While working for FC Dallas in Major League Soccer, that Hufnagel recognized the opportunity to launch DASH, Digital Auction Showdown. With the prevalence of smart phones in every fans’ hand, he recognized the potential in digitizing the team auctions. Through the auctions, fans could connect with their favorite teams in an emotional and engaging way, and at the same time get their hands on the most authentic memorabilia and team experiences. For the teams, they could connect with their fans and drive revenues for other business units of the club as well, such as merchandise, concessions, sponsorships, and ticket sales.

DASH’s current clients range from Major League Soccer teams, American Hockey League teams, MiLB baseball teams, WNBA, NLL, NAHL, ECHL, SPHL, USHL, and OHL clubs. For more information about DASH, visit

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